Buyers are busy, and they lack the time (and often the patience) to weed through sales and marketing materials that aren’t relevant to them. As they think through purchasing decisions, they’re demanding more personalized information.
So if you’re still using shotgun marketing methods that essentially treat every buyer the same as the next, your hungry competition has an open invitation to bite into your marketshare.
Not a very appetizing proposition, is it?
Giving buyers on-demand, targeted product information that answers their questions in a timely manner without making them work for it requires far more than dumb luck, a wish, or a prayer. READ MORE